Loveli

Loveli embodies a dream of harmonizing with nature to create products that celebrate life and nurture both the body and the environment. Founded by Linda, Loveli champions a lifestyle of natural luxury, ensuring every product is a carefully crafted indulgence. Following a personal wake-up call related to health concerns over conventional cosmetics, Linda embarked on a journey to transform the beauty industry by developing natural alternatives that are not just safe but also effective and beautiful.

Loveli’s core commitments include:

• ✓ 100% natural, toxin-free ingredients
• ✓ Transparency and honesty in product contents
• ✓ Support for environmental and social sustainability

Operating out of Haarlem, Loveli’s dedicated team works tirelessly to answer customer queries, manage supply chains, and maintain quality service at sales points. The production happens under the watchful eye of Thomas and his team in the Rebel Nature lab in Amsterdam, translating Linda’s formulations from her mini-lab into professional-grade cosmetics ranging from deodorants to eye serums.

Moreover, Loveli’s packing center, initially started by Linda’s father and now run by a dedicated team, focuses on providing employment opportunities to those distanced from the labor market, aligning with the brand’s mission to make the world a bit more beautiful.

By filling bathroom cabinets with 100% natural, clean products, Loveli not only promotes a healthier lifestyle but also supports a broader mission of ecological and community well-being.